About Sinosphere

Sinosphere Pty Ltd was established in 2008 to provide professional  services to Australian companies looking to enter the China market. A strategic partner to prepare for Tourism, Trade and Investment with the new Chinese customer.

Australian businesses are well-positioned to benefit from the growing interest in Australia from Asia, beyond our “rocks & crops”. The shift to a services-focused export economy however requires new learnings for Australian businesses (and Governments).

Leveraging Sinosphere’s industry expertise and regional cultural awareness, Sinosphere helps businesses in the now inter-related Tourism, Trade & Investment areas to make informed decisions on market entry, and market readiness, for this growing inbound visitor economy.

Resourced by an internationally-experienced advisory team, Sinosphere aims to strengthen the Australia-China relationship through integrated business practices embedded with cultural awareness.

Our team of business and marketing professionals are here to help define and execute your Tourism, Trade or Investment activity.

What is The Sinosphere?

The “Sinosphere” refers to the region of influence of East-Asian culture stretching from Japan in the North East, to Indonesia in the South East. This growing Chinese diaspora now includes some of the fastest-growing economies in the world. Euro-centric Australian businesses need to adjust their messaging and offerings to be relevant to this new 21st Century consumer market.

What can Sinosphere do for me?

We help businesses, small & large, engage successfully with opportunities in Asia. With a range of programs – from business audits, business matching, investor-readiness, 1-on-1 consulting, Board-level workshop facilitation, and marketing services – our approach is tailored to your business needs to achieve tangible commercial outcomes.

We’ve got our business cards translated, is that enough?

Business success in Asia begins with recognising that cultural differences go deeper than literal translations of Anglo business tools. A strategic approach to auditing your businesses offering begins with a critical review of your products relevance, the competitive environment, and the interpretation of your brands tangible and intangible elements in Chinese-language communications channels.

Applied learnings and strategic commitment will help you achieve success in the Asia market.

Contact Sinosphere on +61 401434545 to discuss your entry into the Sinosphere.