To engage with the new Chinese visitor, Australian businesses need to present their story in a different way and through different channels while providing a seamless connections via up to date e-commerce infrastructure.
Our team works with local tourism and hospitality operators to provide authentic Australian experiences that meet the expectations of the new Chinese traveller.
We provides creative direction on brand/ product messaging for Chinese digital media, and leads strategic merchandising decision making to present products and service offerings that convert visitors to customers, and referrers.
Range of services
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Our renowned workshops and training programs will equip you with:
- Knowledge on understanding the Chinese tourist
- Better understanding on the new visitor economy
- In-depth insight into a traveller’s motivation
- Cultural awareness and empathy