It is the name of the Tourism Operator Activation program created by Sinosphere to provide support services for local Australian retail, tourism and hospitality businesses, to help make Chinese visitors feel more welcome.
A pilot program was introduced by the Australia China Business Council in South Australia (ACBC), and commenced in the Adelaide CBD with the support of the Adelaide City Council.
Ongoing support from the South Australian Tourism Industry Council will see the program roll out across South Australia in 2017.
The program aims to position Adelaide, and South Australia, as the most welcoming destination for Chinese visitors.
To register your interest, please visit www.huanying-ni.com.